TOKYO
THE BRIEF
Twentyone06 was tasked to redesign and revival of Tokyo, a 35 year-old heritage Japanese restaurant in Saudi Arabia. The goal was to:
01
ENHANCE THE TOKYO
The Tokyo is a well known brand, but looked 2 dimensional we created additional layers to enhance the look and feel.
02
THE JUXTAPOSITION OF MATERIALS
Using a mixture of Japanese construction methods with modern materials to create a juxtaposition of tradition and modern.
03
FLEXIBLE & VERSATILE
The setup of the dining and sushi area to be flexible and accommodate a variety of group sizes. zoning allows for different ‘speeds’ of seating.
OUR APPROACH
Transition from Tradition - a juxtaposition of materials using traditional Japanese construction designs with modern materials.
The design style is focused on the Japanese style however, not just replicating but dissecting the principals of Japanese design and start to use modern materials and methods to enhance this unique Japanese restaurant brand.
The design story of Tokyo is to take the guests on a Japanese- inspired journey. From the moment you enter Tokyo you are transported to a different atmospheric ambience, which continues to layer with different experiences as the guest move through the restaurant.
Each area of Tokyo unfolds a different seating style with its own design environment, that gives the guests a new experience with each visit.
ATMOSPHERIC
MODERN
EXPERIENCE
THE RESTAURANT
GROUND FLOOR
DESIGN FEATURES:
- The design is focused on creating a strong brand identity that allows everyone know that you are in the location of Tokyo restaurant. [Using brand colors, materials, and patterns to establish a restaurant with a brand recognition as well as being visually attractive that entices the guests.]
- Secret Mocktail Bar surrounded by greenery and water features, perfect space to have a refreshing beverage.
- Mixed use of space and seating, with booth seating with inbuilt stain glass panels, that represent the Japanese wall panelling, large live edge group tables and loose seating. [The zoning styles add a layer to the restaurant ambiance as the details make the environment suitable for different types of groups]
A TRANSITION FROM TRADITION
THE RESTAURANT
FIRST FLOOR
DESIGN FEATURES:
- Teppanyaki Rooms: An iconic element for Tokyo Arabia, using the brand red color with Japanese influences to create a one of a kind space that is prominent and recognizable for the brand image.
- Live Tea Bar that holds unique teas imported from Japan and Asia.
- Live green walls for a fresh opening space, and bench seating.
- An exclusive Private Dining Room that is bold, dynamic and high-end.types of groups]
THE OUTCOME
To enhance the whole appeal of the restaurant, we implemented some Japanese construction strategies in combination with modern materials, artwork and lighting to blend the traditional and modern aspects of a typical Japanese style restaurant. The restaurant features a private dining, Tepanyanki rooms and a regular dining area.
